If the Penguin Books mascot ate chocolate, this is what he’d fancy.

This fun little project was the result of the client wanting to capture a brief zeitgeist in Germany. Ritter Sport — a major German chocolate brand — had recently released an extremely popular and very limited edition unicorn-themed chocolate bar. So popular, in fact, the entire first production run sold out within hours. Penguin decided to respond on social media with a cheeky suggestion of their own for the next limited edition.