- Creative direction
- Art direction
- THE HYPHE
- (Munich, Germany)
- Verlagsgruppe Random House GmbH
- Penguin Books (Germany)
Penguin: Square. Fishy. Good.
If the Penguin Books mascot ate chocolate, this is what he’d fancy.
This fun little project was the result of the client wanting to capture a brief zeitgeist in Germany. Ritter Sport — a major German chocolate brand — had recently released an extremely popular and very limited edition unicorn-themed chocolate bar. So popular, in fact, the entire first production run sold out within hours. Penguin decided to respond on social media with a cheeky suggestion of their own for the next limited edition.