• Creative Director
  • Brand Spiders
  • (Munich, Germany)
  • Bahlsen GmbH & Co. KG
  • Leibniz

Ein Stück Geborgenheit (20″ TVC)

An emotional brand TVC for the Leibniz flagship brand of petit-beurre biscuits, aired in the German and Austrian markets.

The brand positioning — Ein Stück Geborgenheit (‘A Piece of Security’) — refers to the senses of cosiness, snugness, and belonging, a part of which this over-100-year-old legacy German biscuit brand is in the story. Moments shared with family and friends, who are always there for each other.