- Creative direction
- Concept
- Art direction
- Copywriting
- Still BTS photography
Agency
- THE HYPHE
- (Munich, Germany)
Client
- Lottoland Stiftung gemeinnützige GmbH
Brand
- Lottoland Stiftung
Lottoland Stiftung: Alhassane Baldé (30″ TVC)
The Lottoland Stiftung is a charitable foundation, the aim of which is to help people overcome barriers, by sponsoring disadvantaged and disabled athletes, as well as other civic engagements. The client wanted to bring awareness of the Foundation to a mass audience, and this TVC tells the story of one of their sponsored athletes, German Paralympian Alhasanne Baldé.