- Creative Director
- Photo/film shoot supervision
- TLGG (Berlin, Germany)
- Compagnie Financière Richemont S.A.
Leather Goods Campaigns (Print/POS/Social Media/Web)
Traditionally, Montblanc has been known as a luxury pen manufacturer. However, in recent years, they’ve also diversified into other luxury verticals: watches, accessories, leather goods, and tech.
Montblanc’s leather collections have relatively diverse target groups, but all campaigns have similar strategic objectives: to bring awareness to younger target groups of Montblanc’s new positioning as a modern ‘luxury Maison’ that goes beyond pens.
These campaigns help bring that message visually, and were deployed across various media channels.