Introduced in 2018, the Jaguar I-Pace was the first all-electric SUV from a premium European carmaker. To futher get the word out, the brand launched the world’s first all-electric single-make international racing series — the eTrophy — supporting the FIA Formula E Championship.

Branded content was created to spread the word about the racing series — and the I-Pace itself — and distributed on Jaguar’s owned, earned, and paid media channels. Content covered the spectrum of events, race coverage, webisodes, social media postings, and a documentary series.