Wrapped in Love
Worldwide Christmas campaign for The Body Shop
- Role
-
Creative Direction
Copywriter
Film/photo shoot supervision
- Agency
-
Arwec (Southampton, United Kingdom)
- Client
-
The Body Shop International Ltd
- Brand
-
The Body Shop
For Christmas 2025, The Body Shop needed a global campaign that brought joy, generosity, and giftability to the forefront, transforming the brand into a festive universe of love and abundance.
Built on a unifying creative platform, the campaign rolled out in three phases:
- Phase 1: The hero Advent Calendar takes centre stage
- Phase 2: A spotlight on seasonal favourites
- Phase 3: Gifting — joyful, generous, and easy to love
The work launched across in-store posters, and paid and organic social, with a wide mix of formats, motion assets, and content variants built for adaptability. Every touchpoint stayed rooted in the campaign’s central idea: Gifts that are wrapped in love.
