Have ideas, will travel

Profile

I’m a freelance Creative Director with almost twenty years of experience helping agencies deliver ideas that actually travel across channels, cultures, and markets.

My background spans integrated/ATL, social, digital, and brand platforms. Before going independent, I spent a decade in senior and executive creative roles at agencies including McCann, Serviceplan, BBDO, and Publicis.

I’ve created campaigns for global brands — including Lufthansa, Montblanc, Carlsberg, The Body Shop, Longines, SWISS International Airlines, Sprite, and Sky — and I’m a trusted partner to the brand and marketing leaders who run them.

I work hands-on: strategy, concepts, decks, scripts, shoots, edits, and pitch direction. I’ve supervised large integrated productions, led high-speed pitches, and directed films. I’m calm under pressure, clear in my thinking, and known for running collaborative, ego-free rooms where teams and clients feel invested and can do their best work.

Travel is part of my practice. I’m happy being on-site with agencies in Europe, the UK or APAC, onboarding and embedding quickly, and supporting teams.

Outside work, I’m a long-time anime, manga, and pop-culture nerd. The kind of fan who can talk Macross, Star Trek, and comics in encyclopaedic detail. It’s a space I understand from the inside, and I’m increasingly interested in helping brands show up there in a way that actually resonates with fandoms.

Available for agencies in Europe, the UK, and APAC:

• Campaign development (brief to post-production)
• Pitch leadership and support
• Creative direction for BAU and overflow
• Holiday and interim cover

Languages: French (native), English (native), German (B2), Japanese (CEFR A1)

Awards, Shortlists, Mentions & Showcases

Cannes Lions
ADEE AD Spot Awards (Italy)
Applied Arts magazine (Canada)
W&V magazine (Germany)
CPRS Gemstones (Canada)
Behance
Creativepool
Computerlove