In 2012, SWISS needed a re-design of their main website. The brief was to tie the existing campaign into the re-design, and to expand on it with a rich brand experience that would help solidify its position in the market as a premium airline, competing against the likes of Etihad, Emirates, and Singapore Airlines.

The result was — effectively — two websites in one: a new booking website in the campaign’s tone, and a rich content microsite filled with travel tips, destination overviews, posts from the airline’s Facebook and Twitter feeds, inside tips from SWISS staff, and more.