Spacial – a market leader in internet radio streaming software, DJ software and live audio encoding software – were ready to embark on an intense promotion of their SAM Broadcasting software, and needed help in creating and executing this e-direct mail campaign.

The campaign is a full end-to-end sale cycle, which includes: four mailings during the software's trial period; five post-purchase mailings, which offer additional savings on other cross-promoted applications; and landing pages that allow the viewer to not only buy the SAM Broadaster software, but also get involved in the online radio community, get support for their product and finally stream their radio programmes online.

Visually, this campaign takes its cues from Spacial's existing branding material, and extends it into the visual storytelling that is integral to this campaign. The emphasis is very much on the photography to bring the message into visual focus, with a clear hierarchy in place for the secondary message and the calls-to-action.

Additional creative credit:
Concept/Copy: Olivia Collette