Little Burgundy SS11
Seasonal key visuals
Aldo Group
Little Burgundy
Art direction, design
A set of website key visuals for the Spring/Summer 2011 season. Little Burgundy's target demographic is the 16-to-24 hipster set of both sexes, so the high-contrast/hard-flash look for the product shots - mixed with the vintage feel of the type and ornaments - was an obvious choice of treatments.
Little Burgundy is a Canada-wide footwear and accessories retailer (bricks-and-mortar and online) owned by the Aldo Group of Montreal.