A fun little campaign microsite which adapts and expands on the concept of the in-store printed lifestyle magazine published every season by Little Burgundy (for which the theme this time is cats); bringing it to life, and adding interaction and new content. Over the life of this campaign, new content will be added weekly.

Little Burgundy is a Canada-wide chain of shoe shops owned by the Aldo Group of Montreal.

Additional creative credit:
Flash development and motion design: Christian Pugliese