Freo, a Dutch market leader in consumer finance products (particularly personal loans) was lookng to increase its market share through an online promotion. What resulted was a microsite that was both an NCP — the grand prize being a Fiat 500 — and a lead generator.

The user was invited to take a credit quiz on this site. At the end, in order to receive the score by email and qualify for the grand prize draw, the user would enter their personal details, which would be databased for both the NCP and future marketing use by Freo.