Consider Safety was the online support for the very successful offline campaign of the same name.

Leveraging the striking key visuals from the offline campaign, the microsite aimed to educate youth in the Canadian province of Nova Scotia on the dangers of unsafe habits and dangers in the workplace, by asking them if their hourly wage was worth an injury.

The microsite went more in-depth, by presenting facts, figures and useful information aimed at helping youth make better choices when it came to workplace health and safety.

This campaign and microsite received a significant amount of regional and national media attention, and the microsite itself was nominated for and won several awards; including the Amethyst Award from the Nova Scotia chapter of the Canadian Public Relations Society, and was nominated at the 2005 ADEE AD Spot festival in Florence, Italy.